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IBM: How to prepare your firm for cognitive disruption

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Aug, 10 2017, 11:38 AM

A new survey from IBM finds that 64 percent of chief marketing officers expect cognitive computing, such as IBM's Watson, to be embraced by their companies. But only 24 percent have a strategy in place to implement smarter solutions. So what does IBM recommend?

According to the new IBM Institute for Business Value (IBV) study, here are steps to follow:

To realize the full potential of cognitive computing for marketing and sales functions, the IBV recommends the following actions to CMOs and sales executives:

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