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Joe Procopio: Here's everything you should know about startup

Joe Procopio

Apr, 24 2017, 5:52 AM

Editor's note: Veteran entrepreneur, author and blogger Joe Procopio talks about "The Book That Wasn't Meant To Be a Book," or "Everything You Should Know About Startup."

DURHAM, N.C. - I know what you're thinking. It's kind of an ego trip to put a title on a book like Everything You Should Know About Startup. In my defense, it's not what I meant to do when I set out on this project. 

But for the record, I wish I had read this book 20 years ago.

In the spring of 2015, Automated Insights, the startup I helped build from the ground up when it was just me and the founder developing our first Natural Language Generation platform and a bunch of young coders standing up the infrastructure, was acquired, quite by surprise, by a private equity firm. It was one of the highest-dollar exits in the Triangle startup center in years.

Just 15 months prior to that acquisition, ExitEvent, a news source and network/database of startups across the Southeast and beyond, was acquired by Capitol Broadcasting for 20x what I put into it.

My phone, email, Linkedin, Twitter, and Facebook blew up. A lot of questions about taking startup to exit, a lot of the same questions about taking startup to exit. After more coffee, lunch, and beer than one human should have over the span of two months, I got an idea.

See, the Ai/ExitEvent twin exits weren't an overnight thing. They were actually my 9th and 10th startups. Most of those turned profitable and exited nicely, a couple of them blew up in my face or languished into stagnation. But over the course of 20 years and 10 startups, I've built up enough stories and scenarios to be able to talk about startup without having to resort to bullshit startup talk.

There's more to the story. Read it all at:

http://joeprocopio.com/heres-everything-you-should-know-about-startup.asp

(C) Joe Procopio





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